Determining the right track. A guide.

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  • Ökologische Nachhaltigkeit

In this article, we show you what to look out for when selecting the sector as the basis for the right track.

This categorization is often ambiguous and can raise questions, which is why we discuss the central trigger questions that trigger the different tracks here. Each track is effectively a version of the B Impact Assessment, each with different questions and a varying point weighting. We address the following three key questions:

  • Why is classification in the right sector important as a basis for the track?
  • What are the key trigger questions for determining the right sector?
  • What do I do if I accidentally end up on the wrong track?

All graphics in this article can also be viewed here.

Introduction

There are many different versions of the B Impact Assessment (BIA), which are essentially determined by three factors:

  • Size of the company – determined by the number of employees on a full-time equivalent basis
  • Sector/industry in which the company operates
  • Market – determined by the location of the company where most employees are based

These factors are queried at the very beginning, when registering for the BIA, and lead to the selection of the so-called “track” for the company. This in turn determines the selection of questions that a company answers as part of the BIA. It is therefore important to classify this correctly from the outset in order to avoid potential subsequent changes to the track, which usually lead to changes in the questionnaire and additional work. Choosing the right sector is particularly important here. Before we start, let’s first set the context.

Why is classification in the right sector relevant?

Classification in the right sector is so important because it determines the selection and weighting of the questions. This reflects the interests of the various stakeholder groups, which differ depending on the sector and industry. For example, a small consulting company with an office will have fewer questions to answer about the supply chain or its environmental impact than a large manufacturing company, for which it is more important to know the details of the supply chain or to examine aspects of occupational safety. As a general rule, the more complex the sector in which the company operates, the more questions are asked in the BIA and the lower the weighting of the questions (inevitably).

What are the key trigger questions for determining the right sector?

The first fundamental question is: “How does the company generate its revenue, through the sale of a service or a physical product?” If the answer is “Both”, then the decisive factor is whether more than 10% is generated from the sale of a physical product. If yes, then the answer is “physical product”. This distinction helps with subsequent classification. Example: A hairdresser (service) also sells hair care products in the store, which account for 20% of turnover. In this case, the selection “Physical product” is correct. On the other hand, if a service company has income from the sale of physical products, but these do not exceed 10% of turnover, then the selection “Service” remains.

Service vs. physical product

Let’s stay with the case of the service. Here, the next question is “Does the company need a physical space or specific equipment to provide the service?” If the answer is “Yes”, then the correct sector is “Services with significant environmental impact”. If the answer is “No”, then the correct sector is “Services with minor environmental impact” Attention! Offices are excluded from the consideration. Example: If a hairdresser needs a salon to provide his services, this is in the sector “Services with a significant environmental impact”. A consultancy or marketing company, on the other hand, which does not need any physical space apart from its office, is in the “Services with minor environmental impact” sector.

Physical product

Back to the “physical product”: So, if 10% or more of a company’s revenue comes from the sale of physical products, the question then becomes, “Does the company have responsibility for the products or production (in whole or in part) at any given time?” In other words, does the company produce products in its own facilities with the help of salaried employees? If “Yes”, decision tree 1 follows; if “No”, decision tree 2.

 

Examples: For a store that buys goods in order to resell them, the answer is “yes” (-> decision tree 1). For an online platform that sells the products via a dropshipping mechanism (where the company does not buy the products it sells itself, such as Ebay or Etsy) and therefore does not own the products at any time, the answer is “No” (-> decision tree 2).

Decision tree 1 (see figure below)

If a company manufactures less than 10% of the products it sells itself, the answer is “No” and the correct sector is “Wholesale/Retail”. If, on the other hand, a company manufactures more than 10% of the products it sells itself, the answer is “Yes” and another trigger question follows: “Do parts of the processed materials come from plant-based agriculture?” If the answer is “No”, the correct sector is “Manufacturing”. If the answer to this question is “Yes”, the next trigger question is “Does more than 10% of the processed material come from the company’s own plantations or fields?”. If the answer is “Yes”, the correct sector is “Agriculture/Growers”. Attention! If this is not the case, but the company pays for more than 50% of the expenses for suppliers/producers from agriculture, then the correct sector for the company is still “Agriculture/Growers”. If the expenditure for suppliers/producers from agriculture is less than 50%, the correct track is “Manufacturing”.

Attention! The 50% limit does not include expenses for marketing, salaries and rent for office space.

Decision tree 2

We remember that for online platforms (e.g.) that do not buy the products sold themselves at any time (such as Ebay or Etsy), decision tree 2 should be applied. Here, the central trigger question is: “Does the company have a physical space (e.g. a store or warehouse) or physical equipment (e.g. machines)?”. If the answer is “Yes”, then the correct sector is “Services with significant environmental impact”. If the answer is “No”, the correct sector is “Services with minor environmental impact”. If all trigger questions are answered correctly, you are on the right track! If you want to look at the illustrations again, click here for the presentation.

What do I do if I accidentally end up on the wrong track?

This is not a problem. You have the option of changing the track yourself. To do this, go to the BIA dashboard, where you will find the “Track Details”. Simply click on “Update Track” and you can make the necessary adjustments. This also applies to companies that are being recertified and whose business model or size may have changed. We hope this article has helped you to determine the right sector for you. You are now on the right track and can get started with the B Impact Assessment.

Appreciation, empowerment and investment – how ABURY takes social projects in the arts and crafts sector to the next level

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  • Kunst & Kultur
  • Hochwertige Bildung
  • Diversity & inclusion
  • Education & knowledge exchange

ABURY was named “Best for the World” in the Community category by B Lab this year. We ask Andrea Bury, CEO ABURY Collection, 5 questions about this and find out, among other things, what measures social projects in the arts and crafts sector can use to generate substantial impact.

What do you think led to this award? What does the high score in this category represent?

The idea behind ABURY is to train local artisans and give them the opportunity to earn a good income with their traditional skills. But we go even further and reinvest part of the profits back into the community through the ABURY Foundation. For example, we use it to finance a school for the children and a literacy program for the women. The idea behind this is that it is a kind of profit share and that they have earned the money – and not just charity. In other words, the DNA of ABURY is to support our supply chain, the community. That’s how the high score comes about.

 

You also have an impact business model in the category. Can you briefly describe what this means and what it represents?

I have already briefly mentioned our impact business model in the community area above. We have two approaches. One approach lies in the product or production and value creation on site. We train the craftspeople so that they can produce high-quality, sustainable products for the international market that secure them a fair income. That is one impact. The second impact lies in the repatriation of parts of the profit, which is used for educational and other community projects locally.

 

What specific impact have you been able to achieve with the measures in this category? What are you particularly proud of?

We have already been able to train over 100 artisans through our design and quality workshops and get them into continuous work. We have financed 40 looms for weavers in Ethiopia, 200 women have completed our literacy program and even more children have attended our preschool. It is difficult to say what we are particularly proud of, as each project is special in its own right. However, we are proud of one thing that unites all projects across all countries: The appreciation that the artisans receive from our designers, employees, etc. creates pride in them and from this comes their own activity. We are most proud of the projects that the people we work with are now initiating, without us driving them, but because they want to do it themselves and, above all, because they believe in themselves again!

 

What or who made this award possible?

The B Corp certification examines the entire company. The award would not have been possible without our great team, who worked passionately to improve many areas. The certification was a team effort. Everyone wanted us to achieve it and do well, so they gave their best in their area and are still doing so! Because that’s what makes B Corp so special – it’s a journey you embark on.

 

In conclusion, what are 3 (or 5 :)) words that define the B Corp movement for you?

Values, Global Community, Activity.

 

 

About ABURY

ABURY is a fair trade lifestyle label based in Berlin. ABURY combines modern design with traditional craftsmanship to create new luxury products while supporting artisans around the world. Working closely with local artisans, ABURY designs and produces high-quality bags, shoes and other accessories that are sold in over 20 countries. All products are handmade and produced locally. ABURY has been B CORP certified since 2017. 50% of the profits are reinvested in local communities through the ABURY Foundation More information at www.abury.net

 

 

About “Best for the World™ Each year, B Lab recognizes the top performing B Corps. “Best for the World” is the award given to a B Corp-certified company when it ranks in the top 5% globally in its respective size group in one of five impact areas: community, customers, environment, governance and employees. These companies prove that they have successfully integrated the three pillars of sustainability and, as “the best for the world”, are at the forefront of a movement that is driving the transformation of business to a stakeholder-oriented and inclusive economy. This interview previously appeared on Karry Schwettmann’s blog.