Theory of Change

Imagine a world where all stakeholders — not just shareholders — are valued and prioritized.

At B Lab, we believe this world is possible. From our beginnings in 2006, we have worked to harness the power of business as a force for good. Now, the B Corp movement has the credibility to lead like never before. Across societies and sectors, there is historic momentum for systems change.

The system is broken

The current economic system, driven by business as one of its key actors, is failing to meet its potential and promise to create positive impact. In fact, it creates significant negative impacts for people, communities, and the planet.

  • The richest 26 people own as much wealth as 3.8 billion people..

  • The UN declared that we have only few years left to prevent irreversible climate impacts.

  • 30 million people are enslaved in forced labor.

  • More than 80% of the world’s original forests are gone.

  • Every year 1.3 billion tons of food are wasted as some 2 billion people suffer from hunger and malnutrition.

Our global strategy

By working with other movements, coalitions, policymakers, activists, and organizations, and by catalyzing our stakeholders — Certified B Corporations, benefit corporations, and businesses adopting B Lab’s standards — we can achieve our vision. And our five global strategies will get us there:

1.

Drive the adoption of our standards to manage the impact of business.

2.

Certify and engage businesses to improve their impact.

3.

Articulate and amplify stories of business as an equitable force for good.

4.

Catalyze policy change to enable business as a force for good.

5.

Develop a network of local, regional, and global communities for change.

The B Corp Movement: Driving Systems Change

From our beginnings in 2006, we have worked to harness the power of business as a force for good. Now, the B Corp Movement has the credibility to lead like never before. Across societies and sectors, there is momentum for systems change. The B Global Network’s Theory of Change guides our mission to transform the economic system into a more inclusive, equitable, and regenerative global economy.

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The Problem

The current economic system, driven by business as one of its key actors, is failing to meet its potential and promise to create positive impact. In fact, it creates significant negative impacts for people, communities, and the planet.

B Lab’s Solution

By working with other movements, coalitions, policymakers, activists, and organisations, and by catalysing our stakeholders — Certified B Corporations,, and businesses adopting B Lab’s standards — we can achieve our vision.

These five global strategies will get us there:

  • 1

    Drive the adoption of our standards to manage the impact of business

  • 2

    Certify and engage businesses to improve their impact

  • 3

    Articulate and amplify stories of business as an equitable force for good

  • Catalyse policy change to enable business as a force for good

  • Develop a network of local, regional, and global communities for change