B Lab Germany > Our Strategy

Our Strategy

In our current economic system, business is failing to meet its ability to create positive impact. In fact, business creates significant negative impacts. B Lab’s ambitious vision calls for a global economic systems change and a role of business driving positive impact for people, communities and the planet. B Lab’s ambitious vision calls for a global economic systems change and a role of business driving positive impact for people, communities and the planet. We know a better world is both possible and urgently needed. Our vision calls for large-scale, systemic changes to our economic system. Discover how we are redefining the role of business.

How we drive change in Germany

Evolving the Standards for B Corp Certification

How B Lab Germany drives global movement

B Lab Germany’s strategy is rooted in B Lab’s global Theory of Change, aiming to redefine the role of business within our economic system so that every business is a force for good. Systemic change is not easy. It requires leadership, and a robust, credible alternative to the existing system. Our core purpose is to inspire and enable business leaders to contribute to a healthy planet and an inclusive, equitable economic system. Explore our Theory of Change and find out about our mission to transform the global economic system.

About the Theory of Change

We’re the nonprofit network transforming the global economy.

The role of business is redefined so that all businesses are a force for good — we inspire and enable business leaders to contribute to a healthy planet and an inclusive, equitable economic system.

About B Lab

B Lab is the nonprofit network transforming the global economy to benefit all people, communities, and the planet. As a leader in economic systems change, our global network creates standards, policies, tools, and programs that shift the behaviour, culture, and structural underpinnings of capitalism.

Our Vision

The role of business is redefined so that all businesses are a force for good — we inspire and enable business leaders to contribute to a healthy planet and an inclusive, equitable economic system.

Certify and engage business to improve impact

We empower businesses in Germany to measure, assess and improve their social and environmental impact through the B Impact Assessment. We promote the adoption of our Standard and support our local businesses through the comprehensive B Corp Certification process.

Mobilize the German B Corp community

Our active community of 100+ certified B Corps in Germany use business as a force for good, collectively addressing issues like climate change, and diversity and inclusion. Many more use the framework to measure and manage their impact.

Broadcast business as an equitable force for good

We share stories of German B Corps improving their impact to inspire other businesses to pursue purpose-driven initiatives.

Provide training and programs

We engage the wider business community and other stakeholders into leveraging B Corp standards and thereby contribute to building a regenerative, equitable and inclusive economy.

Foster collaborations, collective action and partnerships

We encourage partnerships and collaborations across various sectors to strengthen the impact and reach of the B Corp movement.

Find a video online: https://www.bcorporation.de/wp-content/uploads/2024/10/0137_CHILD_B-LAB_Shorter_Engaging_v3_HQ-1.mp4

Global B Corp movement by the numbers

By harnessing the power of business, B Lab positively impacts companies around the world, helping them balance profit with purpose. Together, we are shifting our global economy from a system that profits few to one that benefits all: advancing a new model that moves from concentrating wealth and power to ensuring equity, from extraction to generation, and from prioritising individualism to embracing interdependence. Get to know the people, stories, and moments that defined our global movement and impact in our 2023 annual report.

2023 Annual Report

9.000+

certified B Corps worldwide

800.000+

Employees of B Corps

280.000

Companies measuring their impact

1

Unifying Goal

The B Global Network and B Lab Germany

B Lab Germany is part of the B Global Network: a unified group of global, regional, and national organisations across six continents. As part of this international network, our purpose is to empower businesses in Germany towards an inclusive, regenerative and equitable way of doing business.

With our team we answer to the growing interest of companies to become a certified B Corp. And we encourage our existing community of B Corps, to become change agents and drive collective action in their sector. We connect companies and organisations locally to spur local impact and promote use of the B Impact Assessment and other tools and training. You can find out more about our global leadership and board by visiting the global site.

Our Team B Lab Europe