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Podcasts > Common good & profit: Why even corporations like Danone rely on B Corp

Common good & profit: Why even corporations like Danone rely on B Corp

March 24, 2026

In this episode of EVOLUTION DER MARKEN, Matthias Wirges talks with Valentina Köhler (B Lab Germany) about what is probably the most important shift in modern brand management: the move from pure shareholder value to stakeholder orientation.

What you can expect:

  • The success model of responsibility: How companies like Danone show that impact and profit go hand in hand.

  • Competitive advantage: Why transparency in the supply chain is a real selling point on the shelf today.

  • The B Corp Community: Insights from a network of over 10,000 companies worldwide.

A deep dive for anyone who wants to understand why bold decisions and a clear stance will shape the brands of the future.

Other Podcasts

Should My $0-10m Brand Become a "B Corp"?

In this episode, Armelle Duvieusart (B Lab Germany) and Joel Tasche (CleanHub) debunk the biggest myths surrounding B Corp certification. We answer the questions that founders and startups really have:

Logo vs. Reality: What is actually being measured?
Time & Resources: Are we talking months or years?
Only for the “big players”? Why the effort is particularly worthwhile for startups.
EU Compliance: How B Corps protect you from greenwashing traps.

The most important thing to know upfront: B Corp is not a seal of approval, but a framework for resilience, transparency, and genuine growth. Whether you ultimately get certified or “only” use the assessment as a free audit tool – the added value for your business is immense.

Listen in and find out why it’s worth getting started earlier than you thought!

March 31, 2026

Forces for good

Forces for Good, a new podcast that tells the story of economic systems change through the lens of the B Corp movement. Listen here on all podcast platforms.

August 26, 2025