New Standards: Environmental Protection and Circular Economy (with Brigitta Nemes)

Should My $0-10m Brand Become a "B Corp"?

In this episode, Armelle Duvieusart (B Lab Germany) and Joel Tasche (CleanHub) debunk the biggest myths surrounding B Corp certification. We answer the questions that founders and startups really have:

Logo vs. Reality: What is actually being measured?
Time & Resources: Are we talking months or years?
Only for the “big players”? Why the effort is particularly worthwhile for startups.
EU Compliance: How B Corps protect you from greenwashing traps.

The most important thing to know upfront: B Corp is not a seal of approval, but a framework for resilience, transparency, and genuine growth. Whether you ultimately get certified or “only” use the assessment as a free audit tool – the added value for your business is immense.

Listen in and find out why it’s worth getting started earlier than you thought!

March 31, 2026

Common good & profit: Why even corporations like Danone rely on B Corp

In this episode of EVOLUTION DER MARKEN, Matthias Wirges talks with Valentina Köhler (B Lab Germany) about what is probably the most important shift in modern brand management: the move from pure shareholder value to stakeholder orientation.

What you can expect:

• The success model of responsibility: How companies like Danone show that impact and profit go hand in hand.

• Competitive advantage: Why transparency in the supply chain is a real selling point on the shelf today.

• The B Corp Community: Insights from a network of over 10,000 companies worldwide.

A deep dive for anyone who wants to understand why bold decisions and a clear stance will shape the brands of the future.

March 24, 2026

Forces for good

Forces for Good, a new podcast that tells the story of economic systems change through the lens of the B Corp movement. Listen here on all podcast platforms.

August 26, 2025