B Lab and the B Corp community present the official B Corp website for consumers.
The first official German B Corp website is now available and aims to help consumers support brands, products, or services that have a positive impact on the environment. The non-profit organization B Lab officially presented the new platform—developed in collaboration with food manufacturer Danone Deutschland GmbH and the agency &why—to members of the B Corp community and press representatives on July 4 in Berlin.
B Corp is a global movement with over 6,500 certified companies in 89 countries, all committed to acting in a socially and environmentally sustainable manner. The goal of B Corp is to make entrepreneurship a commitment where businesses not only act as sustainably as possible but also create societal value.
“The topic of B Corp is becoming increasingly relevant in the German economy,” says Andrew Green, Managing Director of B Lab Germany. “Already, 73 German companies hold the official title of ‘B Corp-certified company,’ including Weleda, Just Spices, share, &why, and Danone Germany. This has led to a significant increase in consumer interest and demand regarding B Corp and the value of the certification. For this reason, B Lab, Danone, and the agency &why developed the German B Corp website with the slogan ‘Choose Better, Choose B Corp.'”
For Green, the launch of the website is just the starting point for the ‘Choose Better’ campaign: “Our long-term vision is to raise awareness among more people and companies about the message behind B Corp.”
The website provides consumers with an overview of B Corp and detailed information about what the B Corp certification entails. It also highlights the added value of the B Corp label for consumers and lists the brands in Germany that are already B Corp certified, helping to simplify purchasing decisions. The website stands out for its interactivity, taking visitors on a journey.
“We are very proud to be part of the steadily growing B Corp movement,” emphasizes Nadine Küster, Director of Legal, Sustainability, and Communication at Danone DACH, a company officially certified in all four of its categories since January 2023. “It was important to us to support the development of the website to help our consumers make informed decisions.” In Germany, the label is not yet as well known as in other countries, where there are already entire shelves in supermarkets with certified products, says Küster. “That’s why we want to provide interested consumers with a platform through the B Corp website where they can learn more about the background of the certification.”
Further information about the new B Corp website and the B Corp movement is now available at the following link: choosebetter.bcorporation.eu
About B Lab
B Lab™ is dedicated to transforming the global economic system for the benefit of all people, communities, and the planet. As a leader in economic system change, the global network of this non-profit organization establishes standards, policies, tools, and programs for businesses and certifies companies, known as B Corps, that are leading this movement.
The B Corp community includes 500,000 employees from over 6,700 B Corps in 89 countries and 159 industries, while more than 200,000 businesses measure their impact using the B Impact Assessment and the SDG Action Manager. For more information, visit bcorporation.eu.
About Danone Germany
Danone is one of the leading producers of food and medical nutrition, operating in four business areas: fresh dairy, plant-based products, natural mineral water and refreshing beverages, as well as early-life and medical nutrition. Driven by its mission to improve the health of as many people as possible through food, Danone aims to promote healthier and more sustainable eating and drinking habits while having a positive impact on nutrition, society, and the environment.
As the first of the top ten food manufacturers in Germany to receive B Corp certification, Danone meets the highest standards of environmental, social, and economic sustainability. With around 2,000 employees across four administrative locations and two internationally significant production sites, Danone Germany offers over 1,000 different products. The portfolio includes leading brands such as Actimel, Activia, Alpro, Aptamil, Volvic, evian, Fruchtzwerge, Nutrini, Fortimel, and Neocate.
Danone Germany is a key market for its French parent company, which, with 100,000 employees in over 120 markets, achieved sales of €27.7 billion in 2022. Learn more about the company, its brands, and its activities in the field of healthy and sustainable nutrition at www.danone.de.
About &why
&why is a strategic design and technology studio based in Munich and Berlin that transforms brands into benchmarks in their industry. With over 35 employees, &why solves key business challenges in fast, agile teams, supporting companies on their path to market leadership through digital brand and business transformation, website systems, consumer activation, and immersive experiences.
As a certified B Corp, the studio constantly questions the status quo, advocates for sustainable future solutions, and combines innovative strategies with technology. &why works with clients including Goldbeck, the Arolsen Archives, FREE NOW, TIER, and the Technical University of Munich.
About B Corp
The B Corp™ certification is considered one of the most demanding certifications for environmental, social, and economic sustainability for businesses. To earn this certification, companies must meet strict social and environmental standards and undergo recertification every three years.
B Lab, a non-profit organization, evaluates the company’s structure as well as its overall social and environmental performance across the value chain. More information about the certification can be found here.
